It is estimated that 40% of incoming freshmen at four-year colleges are most likely not attending classes this fall (SimpsonScarborough), and higher education...
read moreAssuming that we have optimized our lead generation strategy (everything that happens before a visitor becomes a lead), the next step is to evaluate our enrollment...
read moreIn digital advertising, everyone talks about optimization. As the economy shrinks but our goals don’t, achieving better results by becoming more efficient becomes an...
read moreA successful digital advertising strategy is one that achieves the objective for which it was created. Although there are multiple paths to a well-configured digital...
read moreTo take full advantage of their online student acquisition efforts, higher education institutions need to contact their potential students within the critical 5-minute...
read moreHow can a higher education institution achieve extraordinary results in an increasingly competitive environment? How should your institution optimize digital campaigns...
read moreAccording to Gartner and Forrester research, by 2020, >80% of the buyer's journey will occur without direct interaction between people.
read moreAccording to Forrester, the fundamental purpose of digital transformation is to reimagine a completely different business model that places technology at its center....
read more