It is estimated that 40% of incoming freshmen at four-year colleges are most likely not attending classes this fall (SimpsonScarborough), and higher education...
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Assuming that we have optimized our lead generation strategy (everything that happens before a visitor becomes a lead), the next step is to evaluate our enrollment...
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In higher education lead generation strategies, there’s a recurring paradigm that’s detrimental to the success of digital efforts: low-quality leads.
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In digital advertising, everyone talks about optimization. As the economy shrinks but our goals don’t, achieving better results by becoming more efficient becomes an...
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A successful digital advertising strategy is one that achieves the objective for which it was created. Although there are multiple paths to a well-configured digital...
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To take full advantage of their online student acquisition efforts, higher education institutions need to contact their potential students within the critical 5-minute...
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How can a higher education institution achieve extraordinary results in an increasingly competitive environment? How should your institution optimize digital campaigns...
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According to Gartner and Forrester research, by 2020, >80% of the buyer's journey will occur without direct interaction between people.
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According to Forrester, the fundamental purpose of digital transformation is to reimagine a completely different business model that places technology at its center....
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