Agencies in the US are under intense competition when it comes to finding and acquiring talent. They are competing against each other, and against enterprises such as...
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We all know the importance of data analysis. More data than ever is now available, and the benefits of leveraging this data, through AI, automation, etc., are enormous.
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In recent months, I’ve had the privilege of meeting with dozens of digital marketing agency owners in the United States. Traveling to cities around the country, I sought...
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Over the past few months, I have met with dozens of digital marketing agency owners in the US, most of them from Dallas, Houston, Austin, and San Antonio.
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After more than a year during which many of us have been working from home, it is clear that we can be productive and successful in a 100% virtual setting. Video...
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Assuming that we have optimized our lead generation strategy (everything that happens before a visitor becomes a lead), the next step is to evaluate our enrollment...
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In higher education lead generation strategies, there’s a recurring paradigm that’s detrimental to the success of digital efforts: low-quality leads.
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In digital advertising, everyone talks about optimization. As the economy shrinks but our goals don’t, achieving better results by becoming more efficient becomes an...
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A successful digital advertising strategy is one that achieves the objective for which it was created. Although there are multiple paths to a well-configured digital...
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To take full advantage of their online student acquisition efforts, higher education institutions need to contact their potential students within the critical 5-minute...
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