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Digital Marketing Near-Shoring: an Option to Boost Higher Ed Enrollment

It is estimated that 40% of incoming freshmen at four-year colleges are most likely not attending classes this fall (SimpsonScarborough), and higher education...

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Increase the Enrollment Rate of your Lead Generation Efforts

Assuming that we have optimized our lead generation strategy (everything that happens before a visitor becomes a lead), the next step is to evaluate our enrollment...

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Low-quality Leads: What Are They and How Can You Avoid Them?

In higher education lead generation strategies, there’s a recurring paradigm that’s detrimental to the success of digital efforts: low-quality leads.
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Why Most Fail to Optimize Digital Advertising Campaigns - And How to Really Succeed

In digital advertising, everyone talks about optimization. As the economy shrinks but our goals don’t, achieving better results by becoming more efficient becomes an...

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Top 5 Points for an Optimized Digital Advertising Strategy

A successful digital advertising strategy is one that achieves the objective for which it was created. Although there are multiple paths to a well-configured digital...

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Contacting Your Leads Faster Is Key To Reaching Your Enrollment Goals

To take full advantage of their online student acquisition efforts, higher education institutions need to contact their potential students within the critical 5-minute...

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The Challenges of High-Volume Lead Generation in Higher Education

How can a higher education institution achieve extraordinary results in an increasingly competitive environment? How should your institution optimize digital campaigns...

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3 Key Steps to Optimize the Potential Student’s Journey and Increase Enrollment

According to Gartner and Forrester research, by 2020, >80% of the buyer's journey will occur without direct interaction between people.

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The New Digital Demand Generation Model for Higher Education

According to Forrester, the fundamental purpose of digital transformation is to reimagine a completely different business model that places technology at its center....

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