Discover how 2-10 Home Buyers Warranty partnered with Julius to build a nearshored high-performing team across paid media, analytics, and email marketing.
Published on
13
of
May
,
2025
By
Abstract
This success story highlights the impactful collaboration between Julius, a nearshore digital marketing agency in Latin America, and 2-10 Home Buyers Warranty, a leading U.S. provider of home warranty solutions. Beginning in 2022, Julius responded to 2-10's need to build a cost-effective team of specialists across email marketing, data analytics, and paid media campaign management.
By providing a tailored solution blending staffing and managed services, Julius helped 2-10 tackle complex tasks, enhance marketing capabilities, and address critical business priorities. This partnership exemplifies the value of strategic alliances in achieving sustainable growth.
Introduction
2-10 Home Buyers Warranty has been at the forefront of providing home warranty solutions to protect homes and enhance homeownership experiences in the U.S. However, navigating the dynamic and ever-evolving digital landscape required a robust and agile marketing and analytics team capable of delivering exceptional results affordably and efficiently.
Recognizing this need, 2-10 sought a dependable partner to support their growth vision. They found that partner in Julius, renowned for seamlessly integrating Latin America’s most talented professionals into leading U.S. businesses. Their alliance marked the beginning of a productive and enduring partnership.
The Challenge
In 2022, 2-10 Home Buyers Warranty identified a pivotal opportunity to optimize its operations and enhance its marketing capabilities. It aimed to strengthen its team by recruiting highly skilled professionals in email marketing, data analytics, and paid media.
This required a cost-effective, high-performing solution that seamlessly integrates with their existing workflows. Additionally, 2-10 sought expert guidance to navigate complex projects like transitioning to GA4 Google Analytics while maintaining seamless business operations.
Budget considerations, the desire for immediate results within long-term strategies, and the complexities of technical projects presented challenges. To address these obstacles and achieve their ambitious goals, 2-10 turned to Julius for strategic support and reliable staffing solutions.
The Solution
Julius designed a comprehensive, customized approach that seamlessly blended managed services with expert staffing solutions. Leveraging their deep understanding of the Latin American talent pool, Julius sourced and vetted talented professionals who precisely matched 2-10's specific requirements. They emphasized technical proficiency, cultural fit, and a results-oriented mindset. The solution included:
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A Digital Data Analyst: A pivotal addition to the team, providing actionable insights and consistently exceeding expectations in service delivery.
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An SQL Data Analyst: A highly skilled professional who made an immediate impact, delivering exceptional work even with reduced hours due to budget constraints.
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A Paid Media Team: Comprising three specialists, this team significantly enhanced 2-10’s paid media campaigns, leveraging data-driven strategies to boost performance and efficiency.
Throughout the partnership, Julius prioritized clear and consistent communication, conducting monthly check-ins, providing ongoing training, and facilitating feedback sessions to ensure continuous improvement and the seamless integration of their team members into 2-10’s operations.
The Results
The partnership between Julius and 2-10 Home Buyers Warranty has delivered impressive results, exceeding expectations and solidifying a strong foundation for continued success.
In the words of Kelli Goss, Sr. Marketing Director at 2-10 Home Buyers Warranty, "The partnership with Julius has been fantastic, and I would give you a 5 out of 5 stars for sure." She attributes this success to several key factors:
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Exceptional Talent: Kelli highlights the "people and responsiveness" as key strengths, noting that Julius consistently delivers highly skilled professionals who possess the necessary technical expertise and integrate seamlessly into 2-10's culture. She specifically mentions the "outstanding service delivery" of the Digital Data Analyst and the impactful contributions of the SQL Data Analyst, even with reduced hours.
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Enhanced Campaign Performance: Kelli emphasizes Julius's data-driven approach to paid media campaigns. She praises the "forecasting, media planning, and day-to-day execution," noting that Julius's performance dashboards have been "instrumental in driving our strategy around what is working and what we learn." The formation of the dedicated Paid Media Team in 2024 has resulted in measurable improvements in campaign efficiency and overall marketing effectiveness.
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Flexible Solutions: Kelli appreciates Julius's flexibility and adaptability in service offerings. She highlights how 2-10 has leveraged various engagement models, from full-time contractors for marketing automation to part-time specialists for data analysis and a comprehensive agency model for paid media. This flexible approach has allowed 2-10 to effectively address their evolving needs and optimize their resources.
Kelli's enthusiastic endorsement underscores the value that Julius brings to its partnerships. Her positive feedback reinforces the key themes of this success story: exceptional talent, enhanced performance, and flexible solutions tailored to meet each client's unique needs.
Final Thoughts
2-10 Home Buyers Warranty's success story exemplifies how strategic collaborations can fuel exceptional growth and innovation. By partnering with Julius, 2-10 Home Buyers Warranty gained access to a diverse pool of highly skilled Latin American professionals who have seamlessly integrated into their team and become invaluable assets.
This partnership has enabled 2-10 Home Buyers Warranty to expand its operations, enhance its marketing capabilities, and achieve key business objectives. The success of this collaboration underscores the exceptional talent and dedication that Latin American professionals bring to the global digital stage and inspires other businesses to explore the vast potential of cross-border talent solutions.
