Hiring Latin American Digital Marketers – What Agencies Need to Get Right

Over the past few months, I’ve met with dozens of digital marketing agency owners across the U.S., especially in cities like Dallas, Houston, Austin, and San Antonio.

While each had a unique perspective, they all agreed on one thing: hiring and retaining skilled digital marketers in the U.S. is becoming increasingly difficult. 

The talent pool is competitive, wage expectations are rising, and demand continues to grow. Remote work has offered some relief, but it hasn’t solved the core issue.

Given that the company I co-founded has a team of  300+ digital marketers across Latin America, I often asked why these agencies weren’t hiring full-time employees from the region. Their answers taught me a lot:

• It’s hard to find top-tier international talent that meets U.S. standards.
  

• Some agencies have had negative experiences hiring overseas.
  

• In digital marketing, real-time collaboration is critical, making time zones a key consideration.

• Legal and administrative complexities can deter global hiring.

• Cultural fit is essential. While Latin America offers incredible talent, only a small percentage naturally align with the performance standards and work culture of high-growth U.S. agencies.

So yes—remote Latin American marketers can solve U.S. agency hiring challenges. But it’s not as simple as flipping a switch. To succeed, here’s what agencies need to get right:

Scouting: Finding the Best Talent

As with any market, the top 5–10% of candidates are high performers. We’ve validated this through Brad Smart’s Topgrading methodology.

In Latin America, identifying that top 5% requires:

• Access to local talent networks

• Region-specific job platforms

• An understanding of how digital marketers search for work

This is where local, on-the-ground recruiting experience becomes non-negotiable.

Candidate Vetting

Not everyone who interviews well will perform well. That’s why we combine:

• Skills testing

• Past employer interviews

• Cultural alignment assessments

Cultural compatibility is just as important as technical skill. U.S. agencies need marketers who match their pace, standards, and communication style.

Integrating with Each Agency Own Hiring Process

Every agency has a unique hiring process—some more structured than others. But when hiring internationally, the offshore process should enhance, not replace, your internal one.

After regional vetting, shortlisted candidates should move through your hiring funnel to ensure alignment and increase success rates.

Trial Periods

Even the best hiring systems aren’t perfect. When hiring overseas, the margin of error can be slightly higher.

Trial periods are a smart way to mitigate risk and ensure the candidate delivers before making a long-term commitment.

Finding the Right Partner

Offshoring success depends on finding the right partner—one who:

• Has deep regional expertise in Latin America.

• Understands the nuances of digital marketing roles.

• Provides support across sourcing, vetting, onboarding, and retention.

This isn’t about filling seats—it’s about building high-performing remote teams that feel like an extension of your agency.

Partner with Julius: Your Nearshore Marketing Talent Team

With over 16 years of experience building digital marketing teams, Julius specializes in connecting U.S. agencies with high-performing professionals across Latin America. 

We understand the demands of fast-paced, results-driven marketing operations—and we deliver talent that thrives in them.

Here’s how partnering with Julius can help:

• Access top-tier talent: We source and vet only the top 5% of digital marketers in the region.

• Save time and reduce risk: Our end-to-end hiring support streamlines the process and minimizes misalignment.

• Scale with confidence: Whether you need a single expert or an entire team, we provide the flexibility and speed to grow at your pace.

• Collaborate in real time: With talent across Mexico, Colombia, and other LATAM hubs, we ensure time-zone alignment for seamless communication.

We act as an extension of your agency—deeply embedded, highly adaptable, and relentlessly focused on performance.

Contact us today to explore how Julius can help you grow with the right people, the right process, and the right partnership.