What Is an SEO Keyword Strategy? A Practical Guide to Doing It Right
The world of SEO is highly competitive, and selecting the right keywords through thoughtful and thorough analysis is essential to increasing your chances of success.
(+1) 305 546 37 18
miami@julius2grow.com
(+34) 606 654 785
madrid@julius2grow.com
(+52 55) 4 164 69 39
mexico@julius2grow.com
(+57 1) 616 40 12
bogota@julius2grow.com
(+52 81) 1 970 14 60
mexico@julius2grow.com
(+57 4) 444 88 99
colombia@julius2grow.com
Learn how Julius helped a nonprofit organization enhance its digital presence, increase engagement, and attract vital support through strategic offshore SEO services.
A U.S.-based nonprofit partnered with Julius to boost its online presence and increase donations through organic search across six websites.
By implementing Julius's SEO methodologies and establishing a solid technical foundation, the organization achieved significant improvements in search engine rankings and user engagement.
Founded in the 1960s, this nonprofit operates multiple social enterprise businesses in a major U.S. metro area. Profits from these businesses directly support programs and services for children and adults with disabilities.
The organization is committed to building an inclusive workforce, providing opportunities for inclusive learning, job training, and meaningful employment.
Like many nonprofits, the organization depends on consistent revenue streams to sustain its work. Digital marketing plays a vital role in this effort, raising brand awareness, improving visibility, communicating its mission, and ultimately securing more support through online donations.
To better attract supporters and increase donations, the organization needed to improve the search engine rankings of its various business units. Key goals included:
Positioning each unit within its niche.
Strengthening the organization's overall digital presence.
Converting more potential supporters into donors.
A significant hurdle was the absence of foundational tools, such as Google Tag Manager and Google Analytics, which made it difficult to track and measure digital performance.
Julius implemented a phased SEO strategy centered around technical and on-page improvements. The plan included:
Comprehensive Site Analysis: A full evaluation of website performance and SEO health.
In-depth Keyword Research: Identification of high-impact keywords aligned with user intent and brand messaging.
Content Optimization: Creation and refinement of keyword-targeted, high-quality content.
The tailored SEO strategy delivered measurable improvements:
26 new non-branded keywords earned top SERP positions.
User engagement rate increased by 8%.
Website health scores improved to 80 %+ across all properties
Impact by business unit included:
Unit A: Six strategic, non-branded keywords now appear on the first and second pages of Google search results
Unit B: 98 new leads from organic search; ten top-10 rankings for non-branded keywords.
Unit C: Five target keywords now rank on Google’s first and second pages.
Through its collaboration with Julius, this nonprofit successfully elevated its online visibility and improved its ability to attract support.
Focused SEO efforts resulted in better search performance, stronger user engagement, and healthier websites, directly contributing to the organization’s long-term mission of creating a more inclusive future.
Contact us today and discover how our nearshore staffing services can help you build a digital marketing team that drives exceptional results.
The world of SEO is highly competitive, and selecting the right keywords through thoughtful and thorough analysis is essential to increasing your chances of success.
Today, nearly every industry faces increasing competition in search rankings. That means simply following fundamental SEO guidelines is no longer enough.
One of the most common weaknesses in digital demand generation strategies is a failure to prioritize correctly.