Non-Profit Organization x Julius – Enhancing Outreach Through SEO Strategies

Abstract

A U.S.-based nonprofit partnered with Julius to boost its online presence and increase donations through organic search across six websites. 

By implementing Julius's SEO methodologies and establishing a solid technical foundation, the organization achieved significant improvements in search engine rankings and user engagement.

Introduction

Founded in the 1960s, this nonprofit operates multiple social enterprise businesses in a major U.S. metro area. Profits from these businesses directly support programs and services for children and adults with disabilities.

The organization is committed to building an inclusive workforce, providing opportunities for inclusive learning, job training, and meaningful employment.

Like many nonprofits, the organization depends on consistent revenue streams to sustain its work. Digital marketing plays a vital role in this effort, raising brand awareness, improving visibility, communicating its mission, and ultimately securing more support through online donations.

The Challenge

To better attract supporters and increase donations, the organization needed to improve the search engine rankings of its various business units. Key goals included:

• Positioning each unit within its niche.
  

• Strengthening the organization's overall digital presence.

• Converting more potential supporters into donors.
  

A significant hurdle was the absence of foundational tools, such as Google Tag Manager and Google Analytics, which made it difficult to track and measure digital performance.

Our Approach

Julius implemented a phased SEO strategy centered around technical and on-page improvements. The plan included:

• Comprehensive Site Analysis: A full evaluation of website performance and SEO health.

• In-depth Keyword Research: Identification of high-impact keywords aligned with user intent and brand messaging.

• Content Optimization: Creation and refinement of keyword-targeted, high-quality content.

Results

The tailored SEO strategy delivered measurable improvements:

• 26 new non-branded keywords earned top SERP positions.
  

• User engagement rate increased by 8%.
  

• Website health scores improved to 80 %+ across all properties
  

Impact by business unit included:

• Unit A: Six strategic, non-branded keywords now appear on the first and second pages of Google search results

• Unit B: 98 new leads from organic search; ten top-10 rankings for non-branded keywords.

• Unit C: Five target keywords now rank on Google’s first and second pages.

Conclusion

Through its collaboration with Julius, this nonprofit successfully elevated its online visibility and improved its ability to attract support. 

Focused SEO efforts resulted in better search performance, stronger user engagement, and healthier websites, directly contributing to the organization’s long-term mission of creating a more inclusive future.