Julius Blog

In recent months, I’ve had the privilege of meeting with dozens of digital marketing leaders in the United States. Traveling to cities around the country, I sought to...

Over the past few months, I have met with dozens of digital marketing agency owners in the US, most of them from Dallas, Houston, Austin, and San Antonio.

After more than a year during which many of us have been working from home, it is clear that we can be productive and successful in a 100% virtual setting. Video...

Assuming that we have optimized our lead generation strategy (everything that happens before a visitor becomes a lead), the next step is to evaluate our enrollment...

In digital advertising, everyone talks about optimization. As the economy shrinks but our goals don’t, achieving better results by becoming more efficient becomes an...

A successful digital advertising strategy is one that achieves the objective for which it was created. Although there are multiple paths to a well-configured digital...

To take full advantage of their online student acquisition efforts, higher education institutions need to contact their potential students within the critical 5-minute...

How can a higher education institution achieve extraordinary results in an increasingly competitive environment? How should your institution optimize digital campaigns...

According to Gartner and Forrester research, by 2020, >80% of the buyer's journey will occur without direct interaction between people.