Julius Blog

A few years ago, building a marketing team meant a predictable sequence: post the job, interview candidates, negotiate salaries, onboard over three months, hope they stay...

Since Meta deployed Andromeda, its new retrieval engine, the logic behind how ads are selected and delivered has changed significantly. Granular audience segmentation is...

You've spent months growing your email list. The subscribers are there. So is the opt-in sequence, the one someone started building last quarter and never finished. The...

Getting to page one of Google is harder and more expensive than it was five years ago. Offshore SEO services give you access to experienced, dedicated specialists at up...

For the eighth year, Julius has been recognized as a Google Premier Partner.

 1. The Problem

Recent evolutions in digital advertising platform algorithms have given ads an extraordinary level of relevance. Optimization processes increasingly...