At Julius, we believe that some of the best ideas come from staying connected: with each other, with the market, and with where the industry is heading.
That belief came to life during the first edition of Connected 2 Learn, a new initiative designed to bridge knowledge and experience between current Julius team members, clients, former collaborators, and the larger digital marketing ecosystem.
What is Connected 2 Learn?
Connected 2 Learn is a new content platform and event series where Julius Alumni and industry experts share perspectives on what’s moving the needle in digital marketing today.
From automation and AI to creative frameworks and campaign strategy, the goal is simple: to fuel better thinking and stronger marketing outcomes across our entire community.
The inaugural session kicked off with insights from Salomón Rodríguez, a Julius alum and marketing strategist specialized in automation, lead generation, and content design.
Salomón showcased how startups can leverage AI and process automation to build scalable, multi-channel marketing systems and reminded us that AI is a tool, not a brain.
Key Takeaways From the First Session
1. AI Isn’t Magic. It’s a Multiplier (If Used Right)
While AI accelerates content creation and helps overcome creative blocks, it’s not a creative replacement.
The emotional, human touch still wins. Salomón cautioned marketers not to fall in love with prompts, but to master how ideas are structured and refined.
2. The Creative Brief Still Rules
No prompt beats a well-structured creative brief. A good brief should define the brand’s voice, audience, emotional targets, and business goals, right down to budget and deliverables.
Aligning communication with Jungian brand archetypes (e.g., Hero, Magician, Rebel) adds even more impact.
3. Frameworks Still Drive Performance
Attendees revisited foundational marketing models like AIDA (Attention, Interest, Desire, Action), ZMOT (Zero Moment of Truth), and the emotional “Aha!” moment; all crucial in capturing attention and moving audiences.
4. AI Has Biases. Use That as a Learning Moment
In a hands-on exercise using ChatGPT to create clock images, participants discovered why most generated clocks show 10:10. The takeaway? AI reflects its training data, and understanding its biases is key to smarter use.
5. Tools Are Nothing Without Strategy
Whether it’s generating ad copy or designing a campaign, participants were reminded that tools are only as good as the strategy behind them.
A repeatable planning process, clean brand documentation, and content centralization are non-negotiables.
6. Human + Machine = Better Creative Work
While helpful, these tools required strong oversight to ensure brand alignment, emotional tone, and quality. Technology helped scale her ideas, but never replaced them.
Why Connected 2 Learn Matters
Digital marketing moves fast. Connected 2 Learn helps us pause, exchange insights, and move forward together and smarter. It also gives our growing Julius Alumni network a voice in shaping the future of our craft.
As we continue to evolve this space through new formats like podcasts, workshops, and cross-market discussions, one thing remains clear: good marketing still starts with good conversations.
Stay tuned for the next edition.
How Julius Stays Ahead And Keeps You Ahead
At Julius, staying current isn’t an initiative; it’s our standard. We don’t just follow trends, we anticipate them.
That’s why we invest in knowledge-sharing platforms like Connected 2 Learn, and why our offshore teams across Latin America are trained not only in execution but in strategic thinking, creative frameworks, and performance analytics.
Our people aren’t freelancers on the fringe. They’re embedded, full-time specialists aligned to your goals, your workflows, and your time zone, ready to help you scale fast and smart.
From SEO and content to paid media and analytics, we build offshore digital marketing teams that think, create, and perform.
The result? Faster time to value, stronger ROI, and execution that never sleeps.
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